Hi Maria, we love the wood but it is a little overwhelming in that space with the timber floor. A liming white is a great idea as mentioned by a few people here. This will let you have the best of both worlds, a lighter, brighter finish while still allowing the wood grain to show through. You could try Feast Watson Liming White Floor Finish (yes, it's not a floor but it has the size of a floor!) and build up the number of coats until you are happy with the amount of timber grain showing through. You'll probably need to give it a light sand first as it's most likely already got some type of coating on it. The other option would be to leave the walls as is and consider a large, light neutral coloured rug as pompom suggested on the timber floor and perhaps a good sized piece of art on the wall or white wall shelving instead of the dark side unit you have to reduce the amount of timber in the room.

Thanks for you opinion, Judy! I will ask colour selection consultant whether I can get the same colour of WIP door as joinery doors once I hear from the builder. It has been hard to reach them lately lol

I'd be inclined to move couch & armchair along wall with large recess if they will both fit. Mount TV onto flat wall opposite. You could have a low unit to house electronics, or use the one you have. Have purpose-built storage cabinet w/shelving built into smaller recess. Some of the shelving portion could be backed w/mirror to help throw light into room. Use the shelves for books, objects of art, photos etc., and the drawers or cabinet below to store things you don't want on show all the time. I also think a large area rug will ground the family room area from dining/kitchen. A neutral one perhaps or you can inject some colour. Large art pieces on wall as mentioned. A largish plant in a raised pot would add some greenery. You may find you need a floor lamp near couch & chair. Regarding the kitchen, I think you might be able to fit a narrow timber sideboard at end of island bench so you have some additional storage there. I say timber because it would warm up the coolness of kitchen. I agree undercabinet lights good idea for additional task lighting. You could either go mirror backsplash or some gorgeous tiles. As there are a several changes you want to achieve in this space, it might help to do it in stages. Storage seems to be a priority (fam rm & kitchen) and rearrangement of furniture & TV. I would tackle this first. Additional decor ie rug, art pieces on wall(s) could be addressed next. Then splashback and some additional lighting if budget allows.

Hi Italian Girl looks great, when dressed would you be able to post a couple of photos, I am trying to recess TV and accessories as well, I can't get it right in my head to give to cabinet maker..thanks if you can.