|
Samsung Australia
|
Sponsored Content
Is This What the TV of Tomorrow Looks Like?
Technology experts and designers are teaming up to reimagine the television watching experience
Sponsored Content
In the current world of design, lines are increasingly blurred. Indoors are bursting outdoors; kitchens are becoming kitchen-diners – or kitchen-dining-living rooms – and designers are striving to prove that form can now be synonymous with function. Samsung’s collaboration with industrial designer Yves Béhar, to design a minimalist television that turns into an artwork that blends into existing decor when you’re not watching, is proof of that.
In an art-meets-tech fusion, “The Frame” TV is part of a movement in which technology is being integrated into our homes seamlessly, you could even say invisibly. Technology is not only connecting us, entertaining us, inspiring us … now it also has the potential to add some serious style to your decorating scheme.
In an art-meets-tech fusion, “The Frame” TV is part of a movement in which technology is being integrated into our homes seamlessly, you could even say invisibly. Technology is not only connecting us, entertaining us, inspiring us … now it also has the potential to add some serious style to your decorating scheme.
TVs as Art … Again
There has been a rise in the quality of industrial design for televisions, a welcome trend for anyone who resents their TV playing the starring role in their interior design scheme. “I believe firmly that technology should empower experiences without invading our lives,” Béhar says. According to the designer, the future of TV design is not about adding extra value in the form of additions and decorations, it’s about rethinking the whole experience. “The initial idea was about eliminating the black screen by bringing ambient experiences to the home. The best ambient experience is art,” he says.
When the first wall-mounted TVs were launched, the idea of hanging up your television played with a similar idea of displaying artwork. The difference is that the technology is much slicker now; according to Béhar, it’s the key to creating the now-you-see-me-now-you-don’t illusion you see when you select the standby ‘Art Mode’ that displays digital photos and carefully-curated artworks from 36 globally-renowned artists. He worked with Samsung to come up with clever in-built sensors that automatically adjust screen brightness to suit a room’s light levels, in order to create a more natural visual experience.
There has been a rise in the quality of industrial design for televisions, a welcome trend for anyone who resents their TV playing the starring role in their interior design scheme. “I believe firmly that technology should empower experiences without invading our lives,” Béhar says. According to the designer, the future of TV design is not about adding extra value in the form of additions and decorations, it’s about rethinking the whole experience. “The initial idea was about eliminating the black screen by bringing ambient experiences to the home. The best ambient experience is art,” he says.
When the first wall-mounted TVs were launched, the idea of hanging up your television played with a similar idea of displaying artwork. The difference is that the technology is much slicker now; according to Béhar, it’s the key to creating the now-you-see-me-now-you-don’t illusion you see when you select the standby ‘Art Mode’ that displays digital photos and carefully-curated artworks from 36 globally-renowned artists. He worked with Samsung to come up with clever in-built sensors that automatically adjust screen brightness to suit a room’s light levels, in order to create a more natural visual experience.
Connection Vs Disconnection
Without exception, design experts are drawing on the link between our busy lifestyles and the ensuing sense that our homes need to be safe sanctuaries for ourselves and our families – welcoming havens that have a positive effect on our lives, without impacting negatively on the environment beyond our four walls.
Over the past two years we’ve seen a movement towards “slowing down”, “switching off” … of going back to nature through our decorating trends. Béhar’s concern was that traditional TV design operated in stark contrast to this renewed focus on nature and balance – it has seen us dedicating decorating space to a black box that is not even on all the time. This seems counterintuitive when, as he says, “A beautiful piece of artwork … adds value to its environment, even when it’s off.”
And that’s not the only benefit to the environment – whether personal or wider. As smart home technology advances further into our homes – with 1 in 4 Australian homeowners now reporting to have integrated it – technology is playing a role in helping our living spaces become greener. You can preset your lights or heating system to turn on when you want them to, and even monitor your energy usage remotely. Every detail makes a difference. Indeed, the movement sensors integrated by into The Frame can see when you’ve left the room, prompting it to switch off and save energy.
Without exception, design experts are drawing on the link between our busy lifestyles and the ensuing sense that our homes need to be safe sanctuaries for ourselves and our families – welcoming havens that have a positive effect on our lives, without impacting negatively on the environment beyond our four walls.
Over the past two years we’ve seen a movement towards “slowing down”, “switching off” … of going back to nature through our decorating trends. Béhar’s concern was that traditional TV design operated in stark contrast to this renewed focus on nature and balance – it has seen us dedicating decorating space to a black box that is not even on all the time. This seems counterintuitive when, as he says, “A beautiful piece of artwork … adds value to its environment, even when it’s off.”
And that’s not the only benefit to the environment – whether personal or wider. As smart home technology advances further into our homes – with 1 in 4 Australian homeowners now reporting to have integrated it – technology is playing a role in helping our living spaces become greener. You can preset your lights or heating system to turn on when you want them to, and even monitor your energy usage remotely. Every detail makes a difference. Indeed, the movement sensors integrated by into The Frame can see when you’ve left the room, prompting it to switch off and save energy.
From Thick to Slim … to Thick
We’ve come a long way from the big, boxy TVs that stood as boldly as pieces of furniture in living rooms of the past. Though for Béhar, the contemporary solution is not necessarily making everything smaller, or trying to make it disappear altogether – indeed Samsung’s previous collaboration with the Bouroullec brothers to create a standout retro TV proves a similar point. A TV with well-considered features can, in fact, stand proudly in a living area. And, if the technology is good enough to improve the entire visual experience, it’s a piece that’s worth making space for in your home – even if it does take up that little bit more room.
For Béhar, to rethink the TV means taking a counterintuitive approach to its design. “We’ve seen the television advance for years by becoming thinner while people have spent decades finding new ways to hide their TVs when not in use!” he says. Instead of trying to see how thin they could make the TV or its stand, they chose to make it thicker, more intelligent and more of a home and lifestyle element, mounted flush on the wall in a smart wooden frame.
We’ve come a long way from the big, boxy TVs that stood as boldly as pieces of furniture in living rooms of the past. Though for Béhar, the contemporary solution is not necessarily making everything smaller, or trying to make it disappear altogether – indeed Samsung’s previous collaboration with the Bouroullec brothers to create a standout retro TV proves a similar point. A TV with well-considered features can, in fact, stand proudly in a living area. And, if the technology is good enough to improve the entire visual experience, it’s a piece that’s worth making space for in your home – even if it does take up that little bit more room.
For Béhar, to rethink the TV means taking a counterintuitive approach to its design. “We’ve seen the television advance for years by becoming thinner while people have spent decades finding new ways to hide their TVs when not in use!” he says. Instead of trying to see how thin they could make the TV or its stand, they chose to make it thicker, more intelligent and more of a home and lifestyle element, mounted flush on the wall in a smart wooden frame.
Decorating With a TV
Blending technology seamlessly into our home’s design is a welcome trend – it has the ability to not only improve how our sacred space looks, but also to improve our social lives within it. It’s true that TV has come to play a major role in our lives, from watching recipe shows in the kitchen, to lounging in the living room, but the shift in TV prowess from dominant feature to complementary element can only have a positive role as far as human relationships go.
Plus, it’s a fun concept to consider designing with your TV. Béhar encourages you to have fun with new ways of displaying The Frame – mounting it on an easel-style stand, or hanging it in a gallery: “It even looks stunning above a fireplace … which has, until now, been an interior design faux pas,” he says.
With technology, it seems, there’s no looking back.
For more information on The Frame, visit Samsung’s website and find a retailer near you. Plus, listen to Yves Béhar talk more about the design process, here.
Tell us
Do you hide your TV or show it off?
This story was written by the Houzz Sponsored Content team
Blending technology seamlessly into our home’s design is a welcome trend – it has the ability to not only improve how our sacred space looks, but also to improve our social lives within it. It’s true that TV has come to play a major role in our lives, from watching recipe shows in the kitchen, to lounging in the living room, but the shift in TV prowess from dominant feature to complementary element can only have a positive role as far as human relationships go.
Plus, it’s a fun concept to consider designing with your TV. Béhar encourages you to have fun with new ways of displaying The Frame – mounting it on an easel-style stand, or hanging it in a gallery: “It even looks stunning above a fireplace … which has, until now, been an interior design faux pas,” he says.
With technology, it seems, there’s no looking back.
For more information on The Frame, visit Samsung’s website and find a retailer near you. Plus, listen to Yves Béhar talk more about the design process, here.
Tell us
Do you hide your TV or show it off?
This story was written by the Houzz Sponsored Content team
It’s an ever-changing world and Samsung wants to put you in the middle of it all. We’re dedicated to creating... Read More
More Stories from This Pro
How the Bouroullec Brothers Are Reimagining TV
Their new collaboration with Samsung sees an artful approach to TV design for the betterment of living spaces everywhere
Full Story
I'm thinking of getting one as I don't like a TV to be the centre of attention in a room. However, be mindful that to display an image requires power to be on the TV (in this energy conscious world) and the height that you may hang a large 'picture' may not necessarily be the best TV viewing height.
Does look good, but I don’t even leave my TV on standby to minimise power usage, so think this trend is a backward step in terms of emissions, unless they can make it like a Kindle which uses very little power.
Sorry, but this is merely a short-lived trend. The future will be projectors (Ultra-Short-Throw projectors already exist) which will match the quality of 4K and better. A small box that disappears into the ceiling or furniture adjacent to the wall. With or without screen, leaving you do as you please with your wall.