TIME FOR TECH: More than half (55%) of renovating homeowners spend 30-60 minutes a day in their home bathrooms. This includes spending time on their mobile devices — 42% of renovating homeowners use their mobile devices in their bathrooms at least once a week, including checking email, texting and social media to listening to music and reading.
REACHING THE BREAKING POINT: Many homeowners are done with their dated, aging bathrooms – no longer being able to stand the old one is the top trigger for starting a bathroom renovation (32%). Nearly a third are also tackling a bathroom because it is breaking down (33%).
SUPERSIZING THE SHOWER: While a third of bathroom renovators are increasing their bathroom size (32%), more than half are increasing the size of their shower (68%)
HIGH-TECH UPDATES: 6% of upgraded showers, 4% of upgraded bathtubs and 11% of upgraded toilets in renovated bathrooms are equipped with at least one high-tech feature.
PROFESSIONAL HIRING ON THE RISE: Nearly nine in ten homeowners enlisted or will enlist the help of a professional during their 2015-2016 bathroom projects, with nearly two thirds of renovating homeowners upgrading bathrooms that were previously renovated 16 years or more ago (64%).
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REACHING THE BREAKING POINT: Many homeowners are done with their dated, aging bathrooms – no longer being able to stand the old one is the top trigger for starting a bathroom renovation (32%). Nearly a third are also tackling a bathroom because it is breaking down (33%).
SUPERSIZING THE SHOWER: While a third of bathroom renovators are increasing their bathroom size (32%), more than half are increasing the size of their shower (68%)
HIGH-TECH UPDATES: 6% of upgraded showers, 4% of upgraded bathtubs and 11% of upgraded toilets in renovated bathrooms are equipped with at least one high-tech feature.
PROFESSIONAL HIRING ON THE RISE: Nearly nine in ten homeowners enlisted or will enlist the help of a professional during their 2015-2016 bathroom projects, with nearly two thirds of renovating homeowners upgrading bathrooms that were previously renovated 16 years or more ago (64%).
Download the Full Report
Download the Global Report