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2017 AU Houzz Bathroom Trends Study

Houzz Research
Houzz ResearchJanuary 31, 2018
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Findings from a survey of 1714 AU homeowners on Houzz about their recent or planned master bathroom renovation projects
Houzz Research
SWITCHING STYLES: Nine in 10 homeowners change the style of their bathroom during their bathroom renovation (92%). Contemporary and modern styles are the leading styles post renovations (35% and 31%, respectively). With homeowners younger than 35 also preferring Scandinavian style (9%), while those 55 or older prefer a traditional aesthetic (5%).

BRIGHTER & BEAUTIFUL: Renovating homeowners prioritise a bathroom design that is stylish and beautiful (79%), adds to resale value (45%), and is filled with natural light (39%), irrespective of homeowners’ age. In contrast, many more younger homeowners want a romantic bathroom design, compared to older homeowners (8% vs. 3%, respectively)

A HOST OF REASONS TO RENOVATE: Older renovating homeowners (55+) cite a wide range of reasons that prompt them to renovate their bathrooms, from recent home purchases (18%) , lifestyle or family changes (11%) to broken bathroom elements (33%). In contrast, most homeowners under 35 renovate after a recent home purchase (42%).

$5000 BUDGET: Bathroom renovations today average $11,900, yet averages range between $9,700 and $13,200 depending on bathroom size and who is renovating. Nine in 10 homeowners rely on professional help to renovate their bathroom, with building specialists such as electricians and plumbers being most popular category of helpers (69%).

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