2017 U.S. Houzz Bathroom Trends Study
Findings from a survey of 1,238 U.S. homeowners on Houzz about their master bathroom renovation projects
Houzz Research
28 September 2017
Statement showers; lose the tub : Showers are the top feature to splurge on during a master bathroom renovation (42% of renovating homeowners). Of those making master shower updates (81%), more than two-thirds increase its size. Many homeowners remove their master bathtub (27%) to make room for a larger shower (91%).
Aging in place drives spend: Homeowners 55 years old or older spend nearly twice as much as those under 35 on renovations of master bathrooms over 100 square feet ($22,800 vs. $12,500, respectively). Older homeowners are significantly more likely to integrate accessibility features, as three in five have no plans to move in the next 10 years.
Millenials crave more space: One quarter of homeowners opt to increase their master bathrooms. Many of those who are keeping the bathroom size as is find it too small for their needs (30%). Millennial homeowners (ages 25 to 34) are more likely to increase their master bathrooms than are other homeowners and are more likely to be unhappy about the size when not changing it.
San Franciscians spend the most on remodels: Among the top 20 U.S. metro areas, homeowners in San Francisco spend the most on a master bathroom remodel, averaging $34,100 for a major remodel of a larger master bathroom (over 100 square feet), compared with $21,000 nationally. Overall, costs vary significantly by scope of remodel, size of master bathroom and regions.
Toilets and tech: A growing number of homeowners say they use mobile devices in their bathrooms at least once a week (64% in 2017 vs.58% in 2016). Also, the demand for high-tech bathroom features grew significantly year over year, with 29% of upgraded toilets and 12% of upgraded showers boasting these features (compared with 24% and 9%, respectively, in 2016).
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Aging in place drives spend: Homeowners 55 years old or older spend nearly twice as much as those under 35 on renovations of master bathrooms over 100 square feet ($22,800 vs. $12,500, respectively). Older homeowners are significantly more likely to integrate accessibility features, as three in five have no plans to move in the next 10 years.
Millenials crave more space: One quarter of homeowners opt to increase their master bathrooms. Many of those who are keeping the bathroom size as is find it too small for their needs (30%). Millennial homeowners (ages 25 to 34) are more likely to increase their master bathrooms than are other homeowners and are more likely to be unhappy about the size when not changing it.
San Franciscians spend the most on remodels: Among the top 20 U.S. metro areas, homeowners in San Francisco spend the most on a master bathroom remodel, averaging $34,100 for a major remodel of a larger master bathroom (over 100 square feet), compared with $21,000 nationally. Overall, costs vary significantly by scope of remodel, size of master bathroom and regions.
Toilets and tech: A growing number of homeowners say they use mobile devices in their bathrooms at least once a week (64% in 2017 vs.58% in 2016). Also, the demand for high-tech bathroom features grew significantly year over year, with 29% of upgraded toilets and 12% of upgraded showers boasting these features (compared with 24% and 9%, respectively, in 2016).
Download the Full Report
Download the Global Comparison Report
See Related Stories:
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