A Beginner's Guide to Social Media Marketing – Part 1
New to social media marketing? This beginner’s guide will get your business on the road to online success
Houzz AU
10 January 2018
In the first of our two-part guide to social media marketing, we look at what the process actually is and why it’s good for your small business. We also highlight some of the platforms available, to help you decide which ones would suit your business goals.
What is social media marketing?
Before we start, let’s get a grip on what social media marketing actually is, and what it means for your business. We can define social media marketing as the process of increasing the visibility of your firm by using new and traditional social media channels. Your strategy will change depending on what you want to achieve, but the goals are usually to make people aware of a particular product or service, drive traffic to your website and gain new customers.
Find, network with and follow other professionals on Houzz
Before we start, let’s get a grip on what social media marketing actually is, and what it means for your business. We can define social media marketing as the process of increasing the visibility of your firm by using new and traditional social media channels. Your strategy will change depending on what you want to achieve, but the goals are usually to make people aware of a particular product or service, drive traffic to your website and gain new customers.
Find, network with and follow other professionals on Houzz
Why should you use it?
The internet is where most of your clients are going to be looking for you. If customers want to find a tradesperson, designer or any other service nowadays they invariably search online, so it helps if search engines can find your website or profile quickly. If you need to create a website for your company, Houzz Pro offers Website Services as part of its subscriptions.
Want to get your website to the top of the search page? You’ll need to build up its search engine optimisation (SEO), and one of the best ways to do this is with social media. As you build up followers you can direct traffic to your website or profile, which will enhance your search engine score.
Houzz Co-Founder Alon Cohen on Why We Built Houzz Pro
The internet is where most of your clients are going to be looking for you. If customers want to find a tradesperson, designer or any other service nowadays they invariably search online, so it helps if search engines can find your website or profile quickly. If you need to create a website for your company, Houzz Pro offers Website Services as part of its subscriptions.
Want to get your website to the top of the search page? You’ll need to build up its search engine optimisation (SEO), and one of the best ways to do this is with social media. As you build up followers you can direct traffic to your website or profile, which will enhance your search engine score.
Houzz Co-Founder Alon Cohen on Why We Built Houzz Pro
Another benefit of social media? It’s a way to gain insight into the needs of your customer base, so that you can offer a good service and retain clients. You can also use it to check out the competition, and to establish yourself as a professional in your field. And if you need another reason to get your business on social media, it’s probably the fastest and most efficient way of reaching out to and connecting with potential new customers, regardless of where they live.
Social media strategist, Jemima Gibbons offers a good tip. “Focus on building your network rather than instant sales. Remember, social media is about building relationships over the long term. You often hear people likening social media to a pub or a party – you wouldn’t just walk in and start shouting about what you want to sell.”
Social media strategist, Jemima Gibbons offers a good tip. “Focus on building your network rather than instant sales. Remember, social media is about building relationships over the long term. You often hear people likening social media to a pub or a party – you wouldn’t just walk in and start shouting about what you want to sell.”
Which platform should you use?
There are so many social media channels around nowadays that the choice of where to direct your marketing energies can be overwhelming. Rather than enthusiastically posting everywhere, it’s best to start small and direct your attention to one or two platforms, before you move on to a new one.
To decide which ones to choose, you need to define your objectives, and also work out which channels your target customers are using. For example, if you’re looking to increase general awareness it’s useful to choose one of the larger, more established platforms. Or if you want to effectively target homeowners who are planning a renovation project, an industry-specific platform such as Houzz would be more effective.
There are so many social media channels around nowadays that the choice of where to direct your marketing energies can be overwhelming. Rather than enthusiastically posting everywhere, it’s best to start small and direct your attention to one or two platforms, before you move on to a new one.
To decide which ones to choose, you need to define your objectives, and also work out which channels your target customers are using. For example, if you’re looking to increase general awareness it’s useful to choose one of the larger, more established platforms. Or if you want to effectively target homeowners who are planning a renovation project, an industry-specific platform such as Houzz would be more effective.
A good way to find out where your customers are looking is to check out the social media profiles of your competitors. See where they’re directing their energies and use the number of followers they have on each platform as a rough guide to which ones are more effective for your niche.
Houzz is a useful platform for home-renovation specialists – it offers the chance to connect with users who are actively looking for content on home refurbishment, and has a number of ways to engage. Users can create Ideabooks with images that you and other professionals might have uploaded to the platform, and these will link back to your profile or to the profile of the professional who uploaded them. You can share your expertise by joining discussion boards and commenting on content on the site.
Wherever you decide to start your social media marketing journey, it’s important to do your homework first, determine your goals and devise a long-term strategy. We’ll look at how to do this in the second part of this two-story series.
Wherever you decide to start your social media marketing journey, it’s important to do your homework first, determine your goals and devise a long-term strategy. We’ll look at how to do this in the second part of this two-story series.
Your turn
How have you marketed your business? Tell us in the Comments below, like this story, save the images and join the conversation.
More
Ready for the next step? Read A Beginner’s Guide to Social Media Marketing – Part 2
How have you marketed your business? Tell us in the Comments below, like this story, save the images and join the conversation.
More
Ready for the next step? Read A Beginner’s Guide to Social Media Marketing – Part 2
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Thanks - helpful information.