Irene Road Transitional Kitchen, London

“We produce long articles on our blog then put out snippets on our [online] channels,” says Kloeden. “We started our newsletters during lockdown and this has been a success. It’s a big time commitment to produce good content consistently, but it’s been worth it. We sent newsletters to our old leads who’d contacted us in the past year (and made it clear that we don’t spam and they can always opt out). One of them came back and it turned into a project.” My Bespoke Room is also sending regular newsletters with interiors inspiration. “Our homes have all had to ‘step up’ in this pandemic, so we’re writing great content to help our community and customers,” says Simpson. Greenhalgh adds, “We’re also using this period to make sure our Houzz portfolio is up-to-date, so our profile is looking strong”.“We’re only a small studio, but staying visible feels key,” says Duke. “We’ve made a conscious effort to maintain an element of regular marketing and provide content on [online].”