Step into a collaborative 50sqm apartment where the focus is on lifestyle and personal style. Many apartments today are kept free from detail, which brings us great opportunity to make our homes and rentals uniquely ours. And while we live in a society where replica furniture has been normalised, we present to you a cost-effective authentic alternative that shows where you can spend and where you can save to create spaces that reflect who you are – uniquely and beautifully. All furniture in the apartment has a design integrity and authenticity behind it from design studios in Denmark and China; the accessories chosen educate on high-end, mid-priced and economical and cross interior genres – kitchen appliances, rugs, art, bedding, bathroom pieces and audio. We have also played with scale, showing that you can fit a large sofa in a small living space, or a bigger table in a kitchen/dining area, or a study desk in a small lifestyle space. It’s all about give and take. Explore The O Apartment to determine what’s important to you and how you like to live.