The space was based on the premise of showcasing hardware through designer concepts throughout an entire home. Not just the kitchen which was typically the core market for Lincoln Sentry.

The large picture windows matched with screening in various materials provide a glimpses into the stand to reveal something very different in comparison to a typical trade exhibition. The visitor, unsure of what is inside, are encouraged to discover that this is an live demonstration of hardware products in their intended use not just hung on wall white walls in display.

It was decided to fashion the display on the key spaces within a residential home. The heart of a modern home is the kitchen so this was the main focal point with other living spaces complimenting this space. In addition to the kitchen, the other spaces that were chosen to showcase were Living, Dining, Scullery, Outdoor Kitchen/BBQ , laundry, a Master Suite – Bedroom, Bathroom and Dressing room and a trade area for tools, components etc.

When walking on to the display, the visitor did not need to visuals how they could use Lincoln’s products in various spaces. They could look, touch and feel the components actually working in their end use as an end user.

As traffic flow has been a major issue during previous trade shows, the display area was designer around a centre spine. The flow of visitors then are encouraged to enter the space to the left and filter around taking in each space as they move through. The spine creates a backbone with the living spaces hinged and anchor around this was the focal point.

Built directly around the spinal column is the kitchen and scullery. In these spaces, it was crucial to have zones within so that main visitors could linger, talking to sales representatives, taking in the elements as well as having the opportunity to use. The kitchen space is very interactive with the use of Linak lift systems, both vertically and horizontally, in the centre island. In additional to going from seating to stand heights, the table is also illuminated which highlights its use. The vertical application of the lift system is in sink with the benchtop being able to be opened to reveal the sink and table. This creates a real sensory experience for the visitor.

The kitchen also features a moveable splashback, again this keeps the display transparent between spaces, textured materials and key lighting. The scullery is used to showcase the array of hardware options for cabinet manufactures.

The kitchen space the folds out to living and dining spaces. Using room dividers again intrigue the visitor and encourage them to look beyond into the adjoining spaces. These rooms showcased storage ideas and display ideas and enforced the message that hardware is not just for the kitchen.
Another room divider is used between the scullery and the master suite. This again provides the intrigue for the visitor to keeps moving from this space into the next. The room divider also houses with another lift system that houses a LED television which can be concealed in the storage unit when not in use. This pieces connects the spaces and introduces the visitor to the alternative use of hardware for other spaces.

The master suite, incorporating the bedroom, bathroom and dressing room was designed to showcase some new products being introduced into the market for Lincoln Sentry. Again revealing glimpses through the display the suite was design across two levels. The sleeping zone on level with the rest of the display then the bathing and dressing zones are elevated to create drama and to highlight the new wardrobe system. So from the front or the back of this space you can see the entire way through the space and the whole display. Lighting and the placement of materials was the key to the success of this space together with demonstrating to the visitor another application for Lincoln’s products.

The trade area and outdoor kitchen at the rear of the display gave visitors the chance to catch their breath and digest what they had seen in the first half. In this area they can talk with Sale Representatives, ask questions and gather product information. Flow was considered here, in that it could not be a collection point and needed strong connection back to the other side of the centre spine to capture their attention and draw them back to discovering other ways to use Lincoln’s products. The views through to the master suite helped created the flow required.

The key objective of the display is to demonstrate how Lincoln Sentry’s products can be used through the entire home and in a way that brings light, movement and functionality to all spaces. This display successfully captured the visitors attention from the moment they stepped in then instinctively guided them organically through the sequence of spaces to finally arrive with product knowledge embedded.