Kate St James and Catherine Whitting are well known for their creative interiors, art, design journalism and design education backgrounds. Along with their design business they also have a collection of artworks, paints, rugs and textiles. Their designs for Spoonflower include florals, checks, stripes and organic motifs, which can be applied to a range of Spoonflower's homewares and accessories.

The textile industry is rife with sustainability problems: from the use of toxic inks and wasteful practices for materials and water, to a race to utilize the cheapest materials such as vinyl—no matter the environmental impact.

Spoonflower has worked hard to reverse this direction.

Our print-on-demand process is designed to minimize fabric and ink waste.
We began with a holistic approach that addresses three key issues:

Reducing the use of materials, energy and water by choosing a pigment printing process instead of reactive dye

Minimizing fabric waste by only printing what is needed, plus recycling and transforming any fabric waste

Ethically sourcing materials from a small group of trusted vendors

Since you have the ability to print the exact quantities you want, just the way you want them, there are no leftover materials.