Not sure but it looks like a magnetic blackboard, These can be purchased at a website called Billyboards.com. You would want what is called a porcelain magnetic black board and it can be custom sized or comes in a few standard sizes as well.
The URL is http://www.billyboardsmfg.com/frameless-chalkboards.html
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Would magnets really be strong enough to hold pans??
yes. That is what you are looking at in the picture. Those are magnets
Michele Ahl
lkathlene
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