Company News
Houzz Inc., the leading platform for home renovation and design, including the all-in-one software solution for industry professionals, today released the 2023 Australian Houzz Kitchen Trends Study*. The survey of more than 450 respondents found that the vast majority of homeowners incorporate sustainable features during a kitchen renovation (95%). Popular choices include LED bulbs (71%), energy-efficient appliances (63%) and water-efficient fixtures (49%). Also, more than 2 in 5 homeowners opt for a timeless design as a sustainable choice during renovations (45%). While the most frequently cited reason for incorporating sustainable options is “long-run cost-effectiveness” (75%), making choices that are environmentally friendly is also top of mind for three in five renovating homeowners (60%).
“Homeowners are gravitating towards sustainable choices during kitchen renovations, and it is interesting to see the intersection of economic solutions and environmental concerns. The most frequent reason behind choosing sustainable options is long-run cost effectiveness, with environmental-friendliness as a secondary consideration,” said Marine Sargsyan, Houzz staff economist. “In addition, we see homeowners continue to invest more in their kitchens than in any other areas of their homes, as they make major changes to their spaces.”
Kitchen projects command the most significant investment in the home, with median spend on renovations increasing steadily since 2019 ($15,000) to $20,000 in 2021*. Pro hiring for kitchen renovations also continues to be strong with 94% of homeowners working with a pro for their project. Tradespeople (e.g., electricians, painters, plumbers, stonemasons) are in the highest demand for kitchen renovations (70%); other popular categories include cabinet makers and carpenters (56%), kitchen designers (40%), kitchen fitters (27%) and home builders (27%). Three percent of homeowners hire dedicated professionals to advise on eco-friendly options.
Additional insights from the 2023 Australia Houzz Kitchen Trends Study include:
- Contemporary leads the way: Contemporary is the top style choice for renovated kitchens in 2023 (24%), followed closely by Modern (23%) and at some distance by Hamptons, Coastal and Country (11%, 7% and 4%, respectively).
- Popular pantries: When it comes to built-in features, 53% of kitchen updaters are installing pantry cabinets and 27% make space for a walk-in pantry.
- Classic colours: For walls, cabinets, benchtops and splashbacks, white is the most popular colour (62%, 52%, 39% and 38%, respectively). That said, black, green and grey bring visual interest to the space through contrasting kitchen cabinet colours (8%, 6% and 6%, respectively).
- Electronic upgrades: Renovating homeowners updating their appliances as part of their kitchen renovation, incorporate technology into their kitchen appliances with Wi-Fi connectivity, smartphone/tablet controls, and colour touchscreen displays (13%, 13% and 12%, respectively).
- Kitchen usage is varied: While the majority of homeowners (97%) use the kitchen for cooking, they also bake (58%), eat (54%), entertain (48%) and socialise (39%) there. One in 10 homeowners (16%) also work from their kitchen. One in three homeowners report that their lifestyle is healthier post-renovation (39%).
Houzz has more than 25 million photos of professionally designed interiors and exteriors, including completed kitchen projects, and over 3 million home renovation and design professionals, including kitchen and bath designers, kitchen and bath fitters, architects, and home builders.
The 2023 Australia Houzz Kitchen Trends Study is a report of homeowners who are in the midst of, are planning or recently completed a kitchen renovation. The online survey was fielded to Houzz Australia users in November-December 2022. n=473.
*Spend data from the Houzz & Home Survey, sent to registered users of Houzz Australia and fielded March-April 2022. n=2,267
About Houzz
Houzz is the leading platform for home renovation and design, providing an all-in-one software solution for industry professionals and tools for homeowners to update their homes from start to finish. Using Houzz, people can find ideas and inspiration, hire professionals and source products. Houzz Pro (houzz.com.au/pro) provides home industry professionals with a business management and marketing SaaS solution that helps them to win projects, collaborate with clients and teams, and run their business efficiently and profitably. The Houzz community is made up of millions of homeowners, home design enthusiasts and home improvement professionals around the world. Houzz is available on the web and as a top-rated mobile app. For more information, visit houzz.com.au. Houzz is a registered trademark of Houzz Inc. worldwide.