Download the Full ReportHOME RENOVATION SPEND: Nearly half of homeowners reported a renovating project in 2019 (48%), tackling nearly three interior rooms on average. Baby Boomers (ages 55-74) accounted for nearly half of renovating homeowners (45%). Gen Xers and Millennials follow in renovation activity with nearly 39% and 14% of home renovators, respectively.
BABY BOOMERS DRIVE HOME RENOVATIONS: Nearly half of homeowners reported a renovating project in 2019 (48%), tackling nearly three interior rooms on average. Baby Boomers (ages 55-74) accounted for nearly half of renovating homeowners (45%). Gen Xers and Millennials follow in renovation activity with nearly 39% and 14% of home renovators, respectively.
RENOVATION MOTIVATIONS: Baby Boomers and Gen Xers were most commonly motivated to pursue a project because they wanted to do it all along and finally have the time (39% and 30%, respectively) and the financial means (42% and 39%, respectively). The biggest motivation for Millennials as to customise a recently purchased home (38%).
PLANNING TAKES TIME: Preparing for a renovation took homeowners longer than it did to renovate, on average. While construction took between 2.4 and 5.7 months on average, the planning phase took roughly twice as long. Kitchens require lengthy planning, averaging 11.1 months.
Research Note: The Houzz & Home study was fielded between February and March 2020. At the time, planned activity for the year remained consistent with the previous year, however, the impact of the coronavirus pandemic on planned renovation activity remains to be seen.
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HOME RENOVATION SPEND: Nearly half of homeowners reported a renovating project in 2019 (48%), tackling nearly three interior rooms on average. Baby Boomers (ages 55-74) accounted for nearly half of renovating homeowners (45%). Gen Xers and Millennials follow in renovation activity with nearly 39% and 14% of home renovators, respectively.
BABY BOOMERS DRIVE HOME RENOVATIONS: Nearly half of homeowners reported a renovating project in 2019 (48%), tackling nearly three interior rooms on average. Baby Boomers (ages 55-74) accounted for nearly half of renovating homeowners (45%). Gen Xers and Millennials follow in renovation activity with nearly 39% and 14% of home renovators, respectively.
RENOVATION MOTIVATIONS: Baby Boomers and Gen Xers were most commonly motivated to pursue a project because they wanted to do it all along and finally have the time (39% and 30%, respectively) and the financial means (42% and 39%, respectively). The biggest motivation for Millennials as to customise a recently purchased home (38%).
PLANNING TAKES TIME: Preparing for a renovation took homeowners longer than it did to renovate, on average. While construction took between 2.4 and 5.7 months on average, the planning phase took roughly twice as long. Kitchens require lengthy planning, averaging 11.1 months.
Research Note: The Houzz & Home study was fielded between February and March 2020. At the time, planned activity for the year remained consistent with the previous year, however, the impact of the coronavirus pandemic on planned renovation activity remains to be seen.
Download the Full Report
See the Press Release