4 Social Media Management Tools to Save You Time
Try one of these nifty social media tools to create a fast and effective online marketing strategy
Social media is one of the most powerful ways of marketing your business, but to be really successful you need to put in the time – something a small business doesn’t always have. To make it easier and quicker to get the most from your social media marketing strategy, try one of these handy social media management tools.
Get content ideas with BuzzSumo
Need some inspiration for your social media content? It’s helpful to find out what’s trending in your niche and use the information to prompt ideas for your own posts. BuzzSumo is a clever tool that enables you to identify what content is popular by topic or on particular websites. Using your search criteria, BuzzSumo will scan the internet to find valuable information on what topics are popular and how well your competitors’ content is doing. You can even set up keyword alerts to update you on which subjects are prompting engagement. Use the data and analysis that this time-saving tool provides to plan a really effective social media campaign.
Need some inspiration for your social media content? It’s helpful to find out what’s trending in your niche and use the information to prompt ideas for your own posts. BuzzSumo is a clever tool that enables you to identify what content is popular by topic or on particular websites. Using your search criteria, BuzzSumo will scan the internet to find valuable information on what topics are popular and how well your competitors’ content is doing. You can even set up keyword alerts to update you on which subjects are prompting engagement. Use the data and analysis that this time-saving tool provides to plan a really effective social media campaign.
Create stunning graphics with Canva
As a home-renovation professional you’ll probably have a bank of gorgeous images to share on social media. Enhance these with graphic layouts that you can easily create with Canva. This free tool is packed full of templates, layouts and backgrounds that you can use to design all your social media graphics, and the drag-and-drop function makes it really simple to use. There’s even a stock of images to choose from, but you do need to pay for these, so it’s worth building up your own image library – try Houzz’s professional photographer network to get a package of beautiful photos at a special rate.
As a home-renovation professional you’ll probably have a bank of gorgeous images to share on social media. Enhance these with graphic layouts that you can easily create with Canva. This free tool is packed full of templates, layouts and backgrounds that you can use to design all your social media graphics, and the drag-and-drop function makes it really simple to use. There’s even a stock of images to choose from, but you do need to pay for these, so it’s worth building up your own image library – try Houzz’s professional photographer network to get a package of beautiful photos at a special rate.
Guarantee your search potential with Houzz Pro+
One of the main aims of a social media marketing strategy is to enable customers to find you online. Home-renovation specialists will find this easier by tapping into the homeowner community on Houzz. You can sign up for a free profile, and when you’re ready to upgrade, a Pro+ membership will bring you straight up in the search criteria of your local market. An added benefit is the dedicated account manager who will help you to set up your profile, and give you advice and resources for creating professional images and content for sharing on social media.
One of the main aims of a social media marketing strategy is to enable customers to find you online. Home-renovation specialists will find this easier by tapping into the homeowner community on Houzz. You can sign up for a free profile, and when you’re ready to upgrade, a Pro+ membership will bring you straight up in the search criteria of your local market. An added benefit is the dedicated account manager who will help you to set up your profile, and give you advice and resources for creating professional images and content for sharing on social media.
Posting content to a few social media platforms is a fiddly and repetitive process, but you can make it less time consuming with a handy tool called Hootsuite. By linking your social media profiles to Hootsuite’s dashboard, you’ll be able to set up scheduled posts to go to multiple platforms at the same time.
The aim is to post a piece of content just once and it will be sent to all your social media platforms in one fell swoop. The scheduling tool is great too, as it enables you to line up your posts in advance to be sent out automatically. The tool is free, but you can upgrade to the professional version for unlimited access to as many platforms as you need.