Our approach to commercial art projects often serve more of a practical purpose for our clients. Therefore, our team is carefully evaluates the key objectives our clients would like to achieve. Is it to elevate the atmosphere of a space that potentially can cause stress for the businesses' clientele? Or is the goal more oriented toward advertising and directing the viewer's eye? These are all questions we consider during the briefing process, before we dig into building a conceptual proposal for our client. For the latest commercial project we worked on, we understood the need to showcase something extra to install visually & energetically stimulating artworks into an environment that would create a lasting impression of the dental business we worked with. Making use of different techniques regarding the layout and hanging of artworks, we were able to piece not only to complement the existing look-and-feel of the space, but centralize focus from the viewer's eye to create a focal point.