How to Encourage Your Client to Write a Positive Review
Have a happy client? Here's how to prompt them to recommend you to other potential customers
Houzz AU
7 February 2018
You’ve completed a great renovation job and your client is over the moon, but how do you get them to tell others about it? Follow this simple guide for tips on how to encourage your customer to write that glowing report. Selena White of Simpatico Interior Design explains, “If people don’t find their designer through a personal recommendation, it seems they now strongly rely on reviews online.” So how do we proceed?
Make it easy for the client
People are busy and even if a client intends to write a review, sometimes they don’t have time. Make the process as convenient as possible by emailing a link with clear instructions. You could even include examples of past testimonials that they can use as a template.
Illya Karpenko of Illya Kitchens in the UK explains how his firm makes the process simple: “At the end of every job we send an email to our clients to thank them for choosing us, and letting them know that we will send them an email with a link to review us.”
People are busy and even if a client intends to write a review, sometimes they don’t have time. Make the process as convenient as possible by emailing a link with clear instructions. You could even include examples of past testimonials that they can use as a template.
Illya Karpenko of Illya Kitchens in the UK explains how his firm makes the process simple: “At the end of every job we send an email to our clients to thank them for choosing us, and letting them know that we will send them an email with a link to review us.”
Ask immediately
The most obvious way to prompt a client to leave a review is to ask – and the sooner the better. While the project is still fresh in the mind of the customer, politely ask them if they could let others know about your service by writing a quick review on your website or Houzz profile.
“Once the job is completed I send my client a personal email regarding their garden and ask quite humbly if they would take five minutes and review me on Houzz.” says Johanna MacMinn of My Verandah. “I then send them the link via Houzz where they have the opportunity to review me.”
The most obvious way to prompt a client to leave a review is to ask – and the sooner the better. While the project is still fresh in the mind of the customer, politely ask them if they could let others know about your service by writing a quick review on your website or Houzz profile.
“Once the job is completed I send my client a personal email regarding their garden and ask quite humbly if they would take five minutes and review me on Houzz.” says Johanna MacMinn of My Verandah. “I then send them the link via Houzz where they have the opportunity to review me.”
Check if you can showcase their project
If you’re particularly pleased with the way a job has turned out, ask the client if you can photograph the result and include it on your website or Houzz profile. Your client will probably feel flattered and be more inclined to write a few words to include with the image.
Find out how to get featured editorially on Houzz
If you’re particularly pleased with the way a job has turned out, ask the client if you can photograph the result and include it on your website or Houzz profile. Your client will probably feel flattered and be more inclined to write a few words to include with the image.
Find out how to get featured editorially on Houzz
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Helpful suggestions. We have now made client reviews a priority when finishing a job. We also work with clients to do professional photos of the completed homes once they move in. There is a lot of pride in the completed homes and the clients seem to be excited for us to showcase their home on our website and social media.