I don't know the brand but I can tell you we did some shou sugi ban work elsewhere in the house - see the entry door photos

The door is beautiful. We are building a passive house (PHIUS certified, we hope) I'm currently teaching myself the technique also. I'm about halfway through the cedar siding. I'll use the less-than-perfect ones for the interior after a good cleanup. Wish there were more sustainable builders in KY. Like me, we're all learning as we go on this project.